TAG Heuer of 1930s and 1940s and 1950s

In 1933, Heuer introduced the “Autavia”, a dashboard timer used for automobiles and aviation. The companion “Hervue” was a clock that could run for eight days without being wound. Over the period from 1935 through the early 1940s, Heuer manufactured chronographs for pilots in the German air force, known as “Flieger” chronographs. The earlier version [...]

The history of TAG Heuer

TAG Heuer  is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH. The company motto is “Swiss Avant-Garde Since 1860″. The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in [...]

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